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This book provides a state-of-the-art perspective on industrial biorenewables. A selection of industries dealing with biomass as raw materials present their activities and industrial processes. Emphasis on each chapter includes, and is not limited to: discussion of the motivation of that specific industry to use biorenewables; a short history of their expertise and developments in the field; selected current R&D activities using biomass, the aim of the research, type of biomass used, catalysts, achieved products, economics, etc.; detailed discussions of the type of biomass, indicating 1st or 2nd generation, and options to substitute 1st generation raw materials for more sustainable 2nd generation ones; current processes that have been or are about to be implemented at industrial and commercial scales; expectations such as where potential improvements could be made and where academic research groups could help provide pre-competitive and industrially-sound insights and research; and finally, conclusions, prospects, and recommendations for future directions of research.

Gender, Politics, News: A Game of Three Sides explores the role of gender in the broader processes of political communication The only contemporary book focusing on the relationships between gender, politics, and news media which takes a global perspective An analysis of political journalism as a practice and the development of the field in terms of gendered workplace cultures Offers a solid framework for understanding women’s political representation, including real world case studies of women’s campaigns for the top political job across a range of different geographies and contexts Coverage of hot-button issues, such as political scandal and the role of new and social media in politics and elections, makes this a highly relevant and current work with resonances for a wide audience

Unique in its integration of individual topics to achieve a full-system approach, this book addresses all the aspects essential for industrial inkjet printing. After an introduction listing the industrial printing techniques available, the text goes on to discuss individual topics, such as ink, printheads and substrates, followed by metrology techniques that are required for reliable systems. Three iteration cycles are then described, including the adaptation of the ink to the printhead, the optimization of the ink to the substrate and the integration of machine manufacturing, monitoring, and data handling, among others. Finally, the book summarizes a number of case studies and success stories from selected areas, including graphics, printed electronics, and 3D printing as well a list of ink suppliers, printhead manufacturers and integrators. Practical hints are included throughout for a direct hands-on experience. Invaluable for industrial users and academics, whether ink developers or mechanical engineers, and working in areas ranging from metrology to intellectual property.

Incorporate offense and defense for a more effective network security strategy Network Attacks and Exploitation provides a clear, comprehensive roadmap for developing a complete offensive and defensive strategy to engage in or thwart hacking and computer espionage. Written by an expert in both government and corporate vulnerability and security operations, this guide helps you understand the principles of the space and look beyond the individual technologies of the moment to develop durable comprehensive solutions. Numerous real-world examples illustrate the offensive and defensive concepts at work, including Conficker, Stuxnet, the Target compromise, and more. You will find clear guidance toward strategy, tools, and implementation, with practical advice on blocking systematic computer espionage and the theft of information from governments, companies, and individuals. Assaults and manipulation of computer networks are rampant around the world. One of the biggest challenges is fitting the ever-increasing amount of information into a whole plan or framework to develop the right strategies to thwart these attacks. This book clears the confusion by outlining the approaches that work, the tools that work, and resources needed to apply them. Understand the fundamental concepts of computer network exploitation Learn the nature and tools of systematic attacks Examine offensive strategy and how attackers will seek to maintain their advantage Understand defensive strategy, and how current approaches fail to change the strategic balance Governments, criminals, companies, and individuals are all operating in a world without boundaries, where the laws, customs, and norms previously established over centuries are only beginning to take shape. Meanwhile computer espionage continues to grow in both frequency and impact. This book will help you mount a robust offense or a strategically sound defense against attacks and exploitation. For a clear roadmap to better network security, Network Attacks and Exploitation is your complete and practical guide.

This book presents the technical characteristics of the two radio network interfaces of mobile 4G, LTE and LTE Advanced, based on Release 8, 9 and 10 of the 3GPP specifications. Points covered include a detailed description of various components of the radio interface. RRC signaling messages used to establish the connection, enabling the security, the paging, the establishment and the release of dedicated and default support and the handover. The PDCP ensures the security of the transmission and allows the recovery during handover and the compression of the headers. The RLC protocol defines the transmission modes with or without acknowledgment. The MAC protocol determines the random access, the data transfer, the timing advance, the scheduling and the discontinuous reception. The physical layer includes a description of the methods of multiplexing (time, frequency and space) and the various signals and physical channels.

The need for large-scale bridges is constantly growing due to the enormous infrastructure development around the world. Since the 1970s many of them have been cable-stayed bridges. In 1975 the largest span length was 404 m, in 1995 it increased to 856 m, and today it is 1104 m. Thus the economically efficient range of cable-stayed bridges is tending to move towards even larger spans, and cable-stayed bridges are increasingly the focus of interest worldwide. This book describes the fundamentals of design analysis, fabrication and construction, in which the author refers to 250 built examples to illustrate all aspects. International or national codes and technical regulations are referred to only as examples, such as bridges that were designed to German DIN, Eurocode, AASHTO, British Standards. The chapters on cables and erection are a major focus of this work as they represent the most important difference from other types of bridges. The examples were chosen from the bridges in which the author was personally involved, or where the consulting engineers, Leonhardt, Andra and Partners (LAP), participated significantly. Other bridges are included for their special structural characteristics or their record span lengths. The most important design engineers are also presented. Note: The lecture videos which are attached to the print book on DVD are not part of the e-book.

A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands.

The Complete Dentist: Positive Leadership and Communication Skills for Success is a one-of-a-kind guide to starting and running an effective and successful dental practice. Presents tried-and-true ideas and methods for effective communication, blending positive psychology with leadership in dentistry Describes the five elements of success and happiness, offering pathways to a flourishing dental practice Considers the reasons why communication and leadership skills are important for dentists

Comprehensive coverage of durability of concrete at both material and structural levels, with design related issues Links two active fields in materials science and structural engineering: the durability processes of concrete materials and design methods of concrete structures Facilitates communication between the two communities, helping to implement life-cycle concepts into future design methods of concrete structures Presents state-of-the-art information on the deterioration mechanism and performance evolution of structural concrete under environmental actions and the design methods for durability of concrete structures Provides efficient support and practical tools for life-cycle oriented structural design which has been widely recognized as a new generation of design philosophy for engineering structures The author has long experience working with the topic and the materials presented have been part of the author's current teaching course of Durability and Assessment of Engineering Structures for graduate students at Tsinghua University The design methods and approaches for durability of concrete structures are developed from newly finished high level research projects and have been employed as recommended provisions in design code including Chinese Code and Eurocode 2

Introducing Second Language Acquisition: Perspectives and Practices represents a clear and concise introduction to the main concepts, issues, and debates in second language acquisition studies aimed specifically at undergraduates encountering the topic for the first time. Follows six fictitious language learners throughout the text whose stories serve to introduce various concepts and issues Contains specific chapters on first language acquisition and bilingualism, as well as explicit references to the most recent and important research Covers key topics including acquisition contexts, theoretical perspectives, language teaching methods, second language development, and individual differences (such as age, aptitude, and motivation) Grabs student attention with lighthearted cartoons that illustrate and reinforce key ideas Features a full range of pedagogical tools to aid student learning, including “language learning in practice” textboxes; bolded new terms defined in the margins; an end-of-book glossary; self-assessment and classroom discussion questions; exercise and project ideas; and further online viewing sections

This book analyses the various ways in which intellectual property (IP) operates in relation to innovation activity. It reflects on the “classical” issues of the IP system related to the necessity of protecting risky and often costly investments undertaken by firms and others players involved in the innovation process. Beyond this, it stresses the numerous challenges addressed by contemporary technological and societal change, especially in a world where the digital revolution is rapidly transforming the way in which innovation is organized. In this context, the new corporate IP and innovation practices call for responses on the part of public policies.

As pedagogy is the study of teaching, pedagogy of evaluation examines how and what evaluation teaches. This volume is inspired by the works of Paulo Freire who believed that all interactions between people are pedagogical: something is always being taught, conveyed, and proselytized (the same could be said of evaluation). Freirean principles, though articulated nearly 50 years ago, offer and affirm future directions for dealing with inequality, poverty, social injustice, community development, education, and, to the point here, evaluation. The principles remain fresh and timely, and new. Divided into three parts, the editors invite you to use Freire?s works to reflect on your pedagogy of evaluation. Contemporaries of Paulo Freire present his pedagogy Pedagogical principles of evaluation derived from Freire Freire?s current evaluation influence illustrated This is the 155th issue in the New Directions for Evaluation series from Jossey-Bass. It is an official publication of the American Evaluation Association.