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Купить книгу Полевое руководство для научных журналистов, автора Коллектива авторов
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Полевое руководство для научных журналистов
«Наука, несмотря на свою молодость, уже изменила наш мир: она спасла более миллиарда человек от голода и смертельных болезней, освободила миллионы от оков неведения и предрассудков и способствовала демократической революции, которая принесла политические свободы трети человечества. И это только начало. Научный подход к пониманию природы и нашего места в ней – этот обманчиво простой процесс системной проверки своих гипотез экспериментами – открыл нам бесконечные горизонты для исследований. Нет предела знаниям и могуществу, которого мы, к счастью или несчастью, можем достичь.
Купить книгу Mastering PHP 4.1, автора Jeremy  Allen
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Mastering PHP 4.1
Build Dynamic, Database-Driven Web Sites PHP is a fully developed, server-side embedded scripting language, and its importance for web application development has grown with the rise of the Apache web server. Are you a novice programmer? This book starts with the basics and takes you wherever you want to go. A seasoned pro? You'll be amazed at how much you can capitalize on PHP's power and object-oriented support, and how it leverages your knowledge of other languages. Finally, if you're a PHP user in search of an authoritative reference, you need look no further. Mastering PHP 4.1 guides you through all levels of real-world web programming problems and provides expert advice on which solutions work best. Coverage Includes: Reading and writing files Validating data with regular expressions Accessing MySQL and PostgreSQL databases Accessing LDAP servers Generating images and PDF documents on the fly Building authentication and access-control systems Sending e-mail and building web-to-e-mail interfaces Creating your own classes Closing common security holes in PHP scripts Parsing and generating XML documents Using sessions to store persistent data Debugging misbehaving scripts Encrypting and decrypting sensitive data Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Купить книгу QuarkXPress 6 For Dummies, автора Barbara  Assadi
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QuarkXPress 6 For Dummies
Get a quick handle on the new features of QuarkXPress 6, including Mac OS X and Windows XP compatibility, enhanced undo functionality, full-resolution previews, and new ways to manage complex projects Written by designers for designers, covering all the major tools for layout, text editing, special effects, Web page development, and printing in simple, easy-to-understand language Enables both beginning and intermediate designers to start using the program quickly From two highly qualified authors: Barbara Assadi, former manager of Quark, Inc.’s Editorial Services department, and Galen Gruman, a desktop publishing pioneer and former executive editor of Macworld
Купить книгу The InDesign Effects Book, автора Ted  LoCascio
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The InDesign Effects Book
With its intuitive interface and seamless integration with other Adobe software, InDesign is rapidly gaining ground on QuarkXPress in the page layout and desktop publishing market The only InDesign book that shows designers step by step how to produce amazing effects and cool tricks that they can immediately incorporate into their own work A stunning full-color guide that offers a highly visual, spread-based interior design Includes cross-platform Mac and Windows coverage
Купить книгу The Stock Market Course, автора Tom  Gentile
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The Stock Market Course
Avoid costly trading mistakes with this workbook that tests readers' investment knowledge No one enters the stock market in the hopes that they may actually lose money on their investments. Sadly, most do. Avoid expensive trading blunders with this hands-on workbook designed to test readers' investment savvy. Developed by a popular stock trading instructor, The Stock Market Course Workbook quizzes readers on their knowledge of the concepts presented in Fontanills's The Stock Market Course. Because mistakes are costly in the stock market, this accessible study guide provides readers with the opportunity to trade «fake money» before risking their real assets in the market. The invaluable lessons learned in this workbook could save readers thousands of dollars in investment mistakes.
Купить книгу The CPM Silver Yearbook 2007, автора
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The CPM Silver Yearbook 2007
The CPM Silver Yearbook 2OO7 Investors buy silver as a financial asset. It is seen as a hedge against economic, financial, and political upheaval. Many investors view silver as a companion to gold, while some investors prefer it to gold, due to its more volatile price behavior. In addition to all of these monetary and financial roles, silver is also an industrial commodity critical to photography, high-definition imaging, modern battery technology and electronics, engineering, chemical processes, and more. To truly understand the full range of silver's applications, as well as its sources and the centuries worth of metal held in jewelry, silverware, and bullion form, you need information that only The CPM Silver Yearbook 2007 can provide. CPM Group is the world's premier precious metals and commodities research and consulting company. Now, with The CPM Silver Yearbook 2007, Wall Street's top commodity research firm provides you with authoritative reference data, analysis, and yearly projections for one of the world's most important precious metals. This invaluable resource contains a wealth of information for investors and traders who need to make fully informed investment decisions with regard to this commodity. Topics discussed range from the supply and demand fundamentals of silver to emerging trading and investment opportunities for this commodity. Filled with in-depth insight and proven advice, The CPM Silver Yearbook 2007 contains all the information you need to succeed in this market.
Купить книгу Dealmaking. Using Real Options and Monte Carlo Analysis, автора Richard  Razgaitis
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Dealmaking. Using Real Options and Monte Carlo Analysis
Applying practical tools to the volatile process of negotiating Prognosticators apply Monte Carlo Analysis (MCA) to determine the likelihood and significance of a complete range of future outcomes; Real Options Analysis (ROA) can then be employed to develop pricing structures, or options, for such outcomes. Richard Razgaitis' Dealmaking shows readers how to apply these powerful valuation tools to a variety of business processes, such as pricing, negotiating, or living with a «deal,» be it a technology license, and R&D partnership, or an outright sales agreement. Dealmaking distinguishes itself from other negotiating guides not only by treating negotiations as an increasingly common situation, but also by presenting a tool-based approach that creates flexible, practical valuation models. This forward-thinking guide includes a variety of checklists, case studies, and a CD-ROM with the appropriate software. Richard Razgaitis (Bloomsbury, NJ) is a Managing Director at InteCap, Inc. He has over twenty-five years of experience working with the development, commercialization, and strategic management of technology, seventeen of which have been spent in the commercialization of intellectual property.
Купить книгу Defending Gary. Unraveling the Mind of the Green River Killer, автора Mark  Prothero
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Defending Gary. Unraveling the Mind of the Green River Killer
At first, Mark Prothero, Defense Attorney for Gary Ridgway, thought: «This can't be the Green River Killer! He's too ordinary! He's too small. He's too calm. He's too polite! He can't possibly have murdered forty-nine women. They can't be serious! They must have screwed up! I didn't realize then, but I was right. Gary Ridgway hadn't killed forty-nine women. He'd killed even more than that.» Soon, Mark Prothero faced the question: «How could you possibly defend the most prolific serial killer in United States history, the infamous Green River Killer? If anyone deserved to be executed for his crimes, didn't he?» Mark Prothero, co-lead defense attorney who helped save Gary Ridgway from the death sentence, has heard that question many times. Now he’s written a book that reveals the true, inside story of exactly how an idealistic public defender, high school swim coach, husband, and dad could bring himself to spend many months of close confinement with a man who brutally murdered at least 75 young women, often in the act of sex. Defending Gary shows how Prothero could reconcile these monstrous acts knowing the reality of this unassuming fellow Gary Ridgway, a mild-mannered, church-going, devoted husband, father, and former Navy man, with an IQ of around 82 and a longtime job as a truck painter from Auburn, Washington, near Seattle.
Купить книгу Private Equity. Transforming Public Stock to Create Value, автора
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Private Equity. Transforming Public Stock to Create Value
Praise for Private Equity «Harold Bierman has blended an excellent mix of important principles with real case study examples for a better understanding on a rather sophisticated finance subject.» -Edward M. Dudley, Vice President & General Auditor, ABB Americas «The role of private equity firms in financing buyouts as well as providing growth capital has expanded significantly in the past decade. In a clear, concise way, Harold Bierman provides a timely and astute analysis of the virtues of private equity as well as creative quantitative methodologies that are applicable to real-life transactions. This book should become essential reading for investors, intermediaries, financial advisors and the management of private, almost private, or soon-to-be private firms.» -James A. Rowan Jr., Managing Director, Investment Banking Legg Mason Wood Walker, Inc. «As the private equity asset class has grown to over $300 billion in the last three years, Bierman analyzes the fundamentals behind the investment decisions of this increasingly important sector. Once completing the book, you will understand the fundamental analytical framework underlying private equity investment.» -Peter Nolan, Partner, Leonard Green and Partners «In looking at the private equity arena, Professor Bierman has brought together a diverse group of metrics and valuation formulas into a single text. The book provides a valuable combination of academic theory and real-life case studies. It provides many insights.» -Peter H. Vogel, Vice President, MeadWestvaco Corporation
Купить книгу Practical Project Management. Tips, Tactics, and Tools, автора
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Practical Project Management. Tips, Tactics, and Tools
The author has 39 years of experience implementing project management techniques. Includes unique material based on the author's experiences that cannot be found elsewhere. Readers can refer to self-contained chapters for quick reference and problem-solving or read the entire book.
Купить книгу Scrapbooking with Photoshop Elements. The Creative Cropping Cookbook, автора Lynette  Kent
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Scrapbooking with Photoshop Elements. The Creative Cropping Cookbook
Today's advancements in digital technology are transforming the traditional art of scrapbooking. With a computer, digital camera, scanner, ink-jet printer, and Photoshop Elements—Adobe's popular digital imaging software for home users–you have all the ingredients you need to create a truly astounding and unforgettable scrapbook. But learning how to use these tools can be intimidating. In Scrapbooking with Photoshop Elements: The Creative Cropping Cookbook, digital scrapbooking trainer Lynette Kent distills the information you need to know about choosing and setting up the hardware you need. She also shares professional design secrets and introduces you to the vast range of artistic possibilities that emerge when you use Photoshop Elements. This practical and friendly guide demystifies the technical topics and leads you step-by-step through dozens of inspiring examples. Inside, you'll find: Professional advice and principles for coherent design Shopping lists to help you choose the right tools Creative ways to enhance photos with Photoshop Elements Artistic techniques you can't perform with scissors and glue, such as turning a photo into a sketch or painting, and creating type that is filled with a photo Tips for producing special text effects and customizing clip art and backgrounds Innovative ideas for making better photos for your scrapbooks Instruction on how to set up pages for printing and archiving Handy tear-out recipe cards that outline key steps from the book's projects Secrets for getting the most out of your digital camera, scanner, and ink-jet printer Essential information on preserving your images through digital archiving Bonus! You also get exclusive coupons for savings on digital scrapbooking products.
Купить книгу Comprehensive Intellectual Capital Management. Step-by-Step, автора Nermien  Al-Ali
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Comprehensive Intellectual Capital Management. Step-by-Step
Learn the fundamentals, practices and models of intellectual capital management with this essential resource. Providing a business-oriented, critical review of the definitions, practices, tools and models that are available today, its approach enables you to understand and retain the cutting-edge issues in the emerging field of intellectual capital management. Includes a diagnostic tool that you can use to assess your position on the continuum of intellectual capital management and leverage your competitive advantage Provides plenty of real-life examples and case studies, including Dow Chemical and American Skandia Offers checklists for steps required for the three main processes of intellectual capital management: knowledge, innovation and intellectual property management . . . and more! Order your copy today!